Brand Identity for Himalayan Student Association

Club Name: Himalayan Student Association (HSA)

Tagline: "Unity in Diversity, Strength in Culture"

Brand Story: The Himalayan Student Association (HSA) was founded to bring together students who share an appreciation for the diverse cultures, traditions, and heritage of the Himalayan region. Whether you have roots in the Himalayas or are simply interested in learning about its rich history, HSA provides a welcoming space for students to connect, celebrate, and promote awareness of Himalayan cultures within the college community.

Mission Statement: To create a supportive and inclusive environment for students interested in the cultures of the Himalayan region, fostering cultural exchange, community engagement, and leadership opportunities.

Vision Statement: To be a vibrant student-led organization that promotes Himalayan heritage through events, discussions, and collaborations while fostering friendships and leadership among members.

Target Audience: The club is open to all students, including those with Himalayan backgrounds (Tibetan, Nepali, Bhutanese, Indian, and others) and individuals interested in the culture, history, and traditions of the region.

Himalayan Student Association is more than a club—it’s a family that celebrates culture, fosters friendships, and builds connections that last beyond college. Join us in embracing the beauty of the Himalayas and sharing its traditions with the world!

YEAR: 2021 CLIENT: HSA club ROLE: Lead Designer

SCOPE: Brand Strategy / Brand Identity / poster Design / Illustration / Vector Art